Built by the strongest cooperative in the LBM industry, LMC’s DataYard supplies the foundation LMC dealers need to stay competitive and digitally connected to their customers.
LMC, with support from content partner Unilog, is proud to announce the launch of the LMC DataYard, a specialized digital catalog created to address the unique product content challenges facing independent dealers. This dynamic solution empowers dealers to improve the consistency, depth, and delivery of product data across digital platforms.
B2B buyers’ purchasing habits are changing. An LMC Dealer since 2006, Chinook Lumber (Snohomish, WA) President Joost Douwes remarked, “We’ve all heard it before: “We do business on a handshake,” or “I don’t want my competitors to see my prices.” It’s old school. Our customers of the future refuse to do business that way. They don’t talk on the phone. They text. They don’t shake hands. They buy online.”
Digital tools like ecommerce, texting product information, and online account management empower customers to find what they need on their own. This frees up sales teams to focus on what they do best, offering helpful advice, personal support, and expert insights. Dealers who are investing in digital sales tools are able to meet their customers where they are: online, on the jobsite, and after hours.
These digital tools are only as helpful as the product data they are displaying. By providing accurate, consistent product information and images, the LMC DataYard helps bring the excellence of a dealer’s business into the digital experience. White’s Lumber and Building Supplies, a member of LMC for over 60 years, is an early adopter of DataYard.
“LMC’s PIM data assists White’s Lumber with accurate information among a wide range of products. It also helps us bridge the knowledge gap between employees who have been in the industry for a while and those who are new. Dealers buying into this collective effort will ensure that no dealer goes at it alone,” comments Nate Rabon, Director of Special Projects.
LMC is driven to keep its members’ businesses strong and their yards competitive—online, on the jobsite, and beyond. With DataYard, LMC reinforces its mission to bring independent dealers the tools that matter most.
LMC’s CEO and president Paul Ryan notes, “LMC exists to serve our dealers, and every decision we make reflects that. The launch of LMC DataYard is a key step in helping our members stay competitive. It’s a powerful tool designed to support independents in making smarter decisions, faster. Embracing the DataYard will help secure long-term success in a fast-changing market.”
Questions? Contact Terry Kline